Fall Phantasm: Journey Through the Underworld
2024
Project Scope: Art Direction, Branding and Logo Design, Print Design, Social Media Marketing
Tools Used: Adobe Illustrator, InDesign, and Photoshop, WordPress, Meta Business Suite
The Fall Phantasm is an annual immersive arts event and festival hosted by the non-profit group Marquette Fringe and held in the remote forest of Michigan’s Upper Peninsula. In July of 2024 I stepped up to the role of Marketing Director on the Fringe Board just in time to take over the visual design and marketing direction for their flagship event in October. Working with the creative minds behind the event’s production, I created graphics for web, social media, and print design and helped to promote the event to performers, vendors, volunteers, and attendees. The theme “Journey Through the Underworld” encompassed some dark and mysterious content, but also covered topics of rebirth and transformation.
Key Imagery
Gateways/archways symbolize a journey to another world
Art Nouveau font and embellishments emphasize a connection to nature and a complex path to transformation
Bright photography draws viewers into a unique experience